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Events Calendar

WBCNA/PRCA - The BIG Marketing Event


Presented by:

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The BIG Marketing Event

Hosted by Redstone Federal Credit Union

What is BIG Marketing?

Hands-On Training. Branding Strategies. Big Ideas for Small Budgets.

Strategic Logo Design. Local Advertising Insights.

Sales Force Management. Marketing on a Shoestring Budget.

Winning Websites. Writing that Gets Noticed. Networking for Results.

Market Research and Benchmarking Tools. Marketing Your Business Online.

Free, or almost Free, Public Relations Tactics.  

And so much more!


The BIG Marketing Event features hands-on training for Small Businesses and Marketing/PR Practitioners who want practical and hands-on training for marketing their business.


The Strategy Track offers top-level guidance for BIG questions on strategic branding, messaging, business development and sales force management.

The Projects Track offers hands-on skills for the execution of marketing tactics. Topics include how to buy local advertising, developing a winning website and marketing on a shoestring budget.

Attendees can customize their entire training experience by switching between the Strategy Track & Tactics Track throughout the day!

PRCA Presents the BIG Marketing Keynote Luncheon & Afternoon Professional Development Session:

Campaign Measurement & Benchmarking for BIG Results

Keynote Speakers:

Mark Dvorak, APR, Executive Director and Kathy Cosgrove, Managing Director

GolinHarris, a top 10 global public relations firm. 

Featured Speakers:

Sharon Tinsley, President -- Alabama Broadcasters Association

Vinny Boles, Major General – Retired

Mayor Paul Finley -- City of Madison

Patricia McCarter -- Chamber of Commerce of Huntsville/Madison County

John Cote -- Rocket Social Marketing

Stacy De Smet – Synectics

Ellen Didier – Red Sage Communications

Nona Carson -- Social K Communications


A limited number of scholarships are available for WBCNA clients and PRCA members. 

 WBCNA Clients should call 256-535-2038 for scholarship information.  PRCA members should visit for scholarship information.

Attention Students:

Students may attend the entire day for $50 or may attend the Luncheon & Afternoon Sessions for $12. 

If you would like to register for the entire day of events, a limited number of Student Scholarships are available. 

Please contact WBCNA for instructions and an applicable promo code. 

A current student ID is required for the scholarship.   Call 256-535-2038 for details. 

                                           Strategy Track                                           Tactics Track                                          
7:30am-8:00am Registration Registration

Branding in 60

Stacy De Smet, Synectics

How to Buy Local Advertising

Sharon Tinsley, AL Broadcasters Association

9:15am-9:20am Transition Transition

Defining Your Business Development Channel

Mayor Paul Finley, City of Madison

Converting Online Visitors into Customers

John Cote, Rocket Social Marketing

10:30am-10:45am Break Break

Managing & Training a Sales Force

MG (Ret) Vinny Boles

Marketing on a Shoestring Budget

Ellen Didier, Red Sage Communications

11:45am-12:00pm Lunch registration & check-in


Keynote Luncheon presented by PRCA:  The Promise & Pitfalls of Real Time Marketing

Keynote Speakers:  Mark Dvorak, APR & Kathy Cosgrove;   GolinHarris Public Relations


Branding in 60

Stacy De Smet, Synectics

Professional Development Session

presented by PRCA

PR Campaign Measurement: 

We Can Get from There to Here

Campaign Measurement & Benchmarking Strategies, Tools

& Terminology that you can put to use right away.

Featured Speakers: 

Mark Dvorak, APR

Kathy Cosgrove

GolinHarris Public Relations

2:45pm-2:50pm Transition

Writing that Gets Noticed

Patricia McCarter, Communications Director

Chamber of Commerce of Huntsville/Madison County

3:50pm-4:00pm Break

Social Media Strategies

Nona Carson, Social K Communications


Location : Redstone Federal Credit Union, 220 Wynn Drive Northwest, Huntsville, AL 35893
Contact : This email address is being protected from spambots. You need JavaScript enabled to view it.




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